We believe that web design is a broad term that encompasses a great deal more than whether a website looks good or not. Website design includes the structure of the sitemap, ensuring that all pages are easy to find through a logical structure. The layout of each page – ensuring that key information is
presented clearly, and that the page isn’t overcrowded – is at least as important as the final design aspects of colours and fonts.
At NWL we’ve established a tried and tested web design process to ensure that every website we produce delivers on its core aim. This begins with research on the target market and clarification of the key goals of the site. We then produce a rough design vision to show our concept for the site, which acts as a basis for discussion and feedback. This vision is then developed into a full website design that is shown in our prototyping tool InVision, so feedback can be collated, revisions made, and the design then signed-off.